Yesterday, whilst travelling in a London Underground’s tube station, I noticed on the advertisting spaces a poem by Wallace Stevens, “The Man with the Blue Guitar”. It seems that Transport for London authorities have decided to try and include cultural elements, for the heavy task of enlightening the public (en ironika pu to lalo!), in spaces where you would normally see promising advertising slogans that attempt to enforce a need of consumption. Here is the example:
In reference to maria t.’s previous post on defacing billboards, could this effort be succesful in creating a more humanistic approach towards advertising campaigns?
At the same time, at www.underground-writer.co.uk, there is a new competition which is described as “The challenge for agency creative teams is to design a Tube card ad over one or two cards which will explore more interesting, involving concepts in more depth. To give brand new thinking on any of your clients brands.” What does exploring concepts in more depth mean? The goal of this competition seems a bit vague to me….
The winners are promised the following prizes:
- The winning creative team will each receive a weekend break for two in New York.
- The winning creative team and client will receive a London Tube car campaign where the creative will feature across the London Underground network on Tube cards.
- If the winning brief has come via the account manager at the media agency, they will receive £300 of retail vouchers of their choice.
Anyway, here is an ad on travelling… travel to Cyprus with only 40 pounds! Thought it was fun to see…